Apple and its tune

April 29th, 2003

Funny funny: all the Americans hail Apple with its iTunes service, but as always, they forget that they're not alone on the world. Accepting non-US credit cards shouldn't be any harder than accepting US ones. In fact, that's the added value of credit card companies. And it's not that there are extra transportation costs involved.

Conclusion: Apple gets a tiny bit of it. But that's still more than one can say of most other "internet-minded" companies.

3 Responses to “Apple and its tune”

  1. David Basskin Says:
    It's not my job to defend Apple, but you should be aware that there are more issues than credit card acceptance at stake in online music delivery. You might want to have a look at my comment posted at http://www.benhammersley.com/archives/004603.html David A. Basskin President Canadian Musical Reproduction Rights Agency Ltd. Toronto, Canada
  2. Tom Klaasen Says:
    After reading your comment on Ben's site, all I can say is: what a nerve. The music industry hasn't moved a finger to enhance customer experience, yet now that somebody does take an initiative, all you can say is "we want their money"? Anyway, I'm not going to start a discussion on the music industry (I've lost all my interest in their fake superstars anyway). The point I wanted to make was the US vs. non-US issue. That it was iTunes that triggered it, was more coincidence than anything else.
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